“…the fundamentals of graphic design in a book that has come to be considered a classic. Scientific American described this seminal work as ‘original, beautifully presented, sharp and learned…a work of art.'”
The principles [of data-graphic design] should not be applied rigidly or in a peevish spirit; they are not logically or mathematically certain; and it is better to violate any principle than to place graceless or inelegant marks on paper….
What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult—that is, the revelation of the complex.
The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.
If the statistics are boring, then you’ve got the wrong numbers. Finding the right numbers requires as much specialized skill—statistical skill—and hard work as creating a beautiful design or covering a complex news story.
Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.